To evaluate whether a website contact form is effective, we should measure three core aspects. First, we should compare how many visitors land on the contact page versus how many actually submit the contact form. This shows the drop-off rate caused by the form itself. Second, we should measure the real response time from form submission to first reply, rather than relying on assumed or target times. Third, we should track how many of the people who fill in the form actually become customers, which reveals the conversion quality of form-generated leads. Many organizations do not have clear answers to these questions, which hides the true performance problems of their contact form.