We see the customer center as the most natural starting point for AI transformation because customer service typically handles large volumes of recurring interactions that are easy to measure and optimize. These interactions provide clear opportunities to reduce handling times, improve resolution rates, and lower costs without requiring a complete change of the company’s overall business model. AI in customer service can be implemented in defined use cases, where return on investment (ROI) can be tracked quickly, which helps demonstrate early business impact and build internal trust for broader AI initiatives.