Average Handling Time (AHT) benchmarks vary by industry and by complexity of customer issues. Guiding, non-absolute AHT ranges mentioned for different industries are: Retail: 3–4 minutes per case; Travel and hospitality: 3–5 minutes per case; Banking and financial services: 4–6 minutes per case; Insurance: 5–7 minutes per case; Telecommunications: 5–7 minutes per case; Healthcare: 6–8 minutes per case; Technical support: 8–10 minutes per case. These benchmarks should be treated as general guidelines rather than strict targets. The main point is that we should compare our AHT with our own historical levels and our actual case mix and workload, not only against other organizations. The right AHT for us is the level where customers receive complete, high-quality help at an acceptable speed, and the team can work sustainably.