How do we create a clear brand voice in our AI agent?

We create a clear brand voice in our AI agent by defining and consistently implementing how our company should sound. That means we specify word choice, tone, style, and manner of address that align with our overall communications strategy. We can describe the tone with a few core words, for example friendly, professional, or relaxed, and use these as guidelines when designing and training the AI agent.

To ensure the AI agent sounds like our company, we train the model on our existing language use, such as texts from the website, customer communications, and other brand-related channels. We require the AI agent to always follow this communication style, regardless of the situation, type of question, or channel. That way, the AI agent's voice becomes recognizable and consistent with our brand.